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DENIM COLLECTION

Purewhite Denim is a mix of comfort, quality, style available in a variety of fits like The Jone ,The Stan and the Dylan. Some denim jeans are equipped with our Pureflex technology to guarantee a lifelong stretch and will always keep its shape. We have comfortable, lasting and high-quality denim for everyone!

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THE JONE - SKINNY FIT

There are no limits with the Jone. 
It is the most comfortable jeans you’ll ever own. The Jone has a skinny fit that stretches, but doesn’t stretch out. The Pureflex technology makes sure the jeans keep their fit and shape, so that you can wear them over and over again. 

SHOP THE JONE

THE STAN - SLIM FIT

Stand out with the Stan.
With its casual slim fit, straight legs and classic jeans features, the Stan combines the best of both worlds as it is not too tight, nor too loose. Right there in the comfortable middle.

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THE DYLAN - SUPER SKINNY FIT

Define your style with the Dylan. With its super skinny and comfortable fit, the Dylan shows your distinctive style. Our Pureflex technology makes sure the Dylan keeps its original fit and won’t stretch out.

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